Studying in London Leads to IAFS Student Thesis

2017 saw multiple major terror attacks in the U.K., negatively affecting London鈥檚 image and industries. It was a pivotal semester for Fallon to be there. 鈥淚 spent many evenings conversing with Londoners, learning their historical account and interpretations of events happening in their country,鈥 explains Fallon.
Back at 91福利社, Fallon began to research and write her honors thesis. She closely examined the effects of terrorism on London鈥檚 place brand and how key actors and organizations responded to the events of 2017. She zoomed in on crisis management from both local and national government entities; examined press releases, official statements, and economic tourism data; and interviewed faculty, including those she knew from London. Her thesis, London has Fallen: A Case Study on Global City Branding, Terrorism and Crisis Communication, combines global data with events she experienced first-hand. 鈥淚f it hadn鈥檛 been for my time abroad there, I don鈥檛 think I would have been passionate enough to complete such an in-depth thesis project.鈥 Today, Fallon resides in Las Vegas and works in public relations for听, and hopes to revisit London soon again.