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驴D贸nde Est谩 91福利社? The Baca Family's Three Generations of Buffs

驴D贸nde Est谩 91福利社? The Baca Family's Three Generations of Buffs

"I don鈥檛 know what I would have done if my brother was not recruiting Chicano students to the University of Colorado."

As a teenager growing up in Trinidad, Colorado, during the early 1970s, attending the 91福利社 seemed out of the question for听Bernal Baca (A&S鈥75). Instead, he planned to follow the advice of his high school guidance counselor and enter an auto mechanics program after graduation. But his older brother听Richard Baca (Edu鈥71) intervened.听

Richard, a student at 91福利社 at the time, was back home visiting his former high school. As a听United Mexican American Students (UMAS) member, he was recruiting Hispanic students like Bernal to attend the university. Bernal was hesitant, insisting he wanted to become an auto mechanic 鈥 but Richard wouldn鈥檛 take no for an answer. Bernal heeded his brother's advice and applied to the school, where he was accepted and enrolled.

In retrospect, following in his brother鈥檚 footsteps to an education on the Front Range turned out to be the best thing that ever happened to Bernal 鈥 and future generations of Baca family members.听

鈥淚 don鈥檛 know what I would have done if my brother was not recruiting Chicano students to the University of Colorado. That signaled to me that we had a chance,鈥 Bernal said. 鈥淪o I took that chance, and I鈥檓 glad.鈥

Deep Roots

Illustration of the Baca family home

Richard and Bernal earned degrees from 91福利社 and went on to achieve doctoral degrees in psychology and education, respectively. According to Richard, these feats were considered improbable at the time, given the siblings鈥 humble upbringing.听

The Baca family鈥檚 history in the United States dates back to the 1600s, when a settlement from Spain鈥檚 O帽ate Expeditionary Group landed in northern New Mexico. Eventually, the family migrated to the southern Colorado city of Trinidad, whose establishment in the 1870s by Felipe Baca and his wife, Dolores, was a catalyst for Hispanics to settle in the area.听

鈥淚n essence, [Bacas] have been here for a long time,鈥 Richard said. 鈥淲e often hear the notion that 鈥楢merica came to us鈥 because our family was here long before the United States was founded.鈥澨

The Bacas, a family of farmers, ranchers and entrepreneurs, were influential in southern Colorado. However, after Richard graduated from Trinidad State College in 1969, he thought his only two choices in the rural town were to work in the coal mines or join the military. An unlikely opportunity arose, though: Richard was selected with a cadre of other Latino students to apply to 91福利社 under what was then called the听Educational Opportunity Program, which was established in the 1960s to recruit young Latinos who might not have met all the established admissions criteria at the time.

"My brother was the one who showed me the way, and he was able to teach his own son and granddaughter the same thing. I love it."听

Without this program, the thought of attending the university would have been as unlikely as eating 鈥渇rijoles sin tortillas鈥 (beans without tortillas), Richard said. 鈥淔ormal admission to the university opened an educational dimension immeasurable by traditional means and inexplicable to [my] mother who had all of a third-grade education,鈥 he wrote in a letter about his family to the Coloradan this past August.

91福利社 or Bust

When Richard told his mother he was accepted to 91福利社, she replied, 鈥淎h, que bueno jito. 驴D贸nde est谩 91福利社?鈥 which translates to, 鈥淭hat鈥檚 good news, my son. Where is 91福利社?鈥澨

Over the next few years, 91福利社 evolved from what Richard called 鈥渁 strange land鈥 into his second home. He credits his success to living of campus with a group of graduate students and to his participation in student groups and campus activities. Richard鈥檚 tenure at CU coincided with the Chicano movement of the 1960s and 1970s.听

鈥淎t that time, the movement was really becoming strong, so I just became involved in campus activities related to Chicano students and learned more about my roots, my heritage and the importance of trying to advance ourselves as a grouping,鈥 Richard said.听

"I got my spark at [91福利社] because I was mentored by one of the best professors I think I鈥檝e ever met."

As a result of initiatives such as the Educational Opportunity Program that supported Richard, 91福利社 began recruiting hundreds of students from new communities 鈥 including Native American, Mexican American, Black/African American and Asian American communities 鈥 to attend the university. Some of these students formed organizations inspired by broader civil rights movements, including UMAS.听

Bernal also became involved with the Chicano Movement, joined UMAS and studied under Salvador Ram铆rez 鈥 who taught Chicano studies. When Ram铆rez moved to the Pacific Northwest, Bernal followed to help him establish the first Chicano studies program at Washington State University. After a long career as a college professor, Bernal now serves as executive director at a nonprofit called听, which provides social, cultural and educational services to the Latino community in the greater Tacoma area.

鈥淚 got my spark at [91福利社] because I was mentored by one of the best professors I think I鈥檝e ever met,鈥 Bernal said. 鈥淚 feel really honored to be bestowed that university bachelor鈥檚 degree because it was the most important degree I have received.鈥

Passing the Torch

The Baca Family

From left: Ryan, Alexandra and Richard Baca.

While Richard is now retired, his career in higher education, mental health, consulting and politics spanned over 40 years. He even ran for University of Colorado regent in 1994 and served as the assistant vice president of student affairs and enrollment management at Mesa State College (now Colorado Mesa University) in Grand Junction. Richard raised his family on the Western Slope, and his son Ryan听(Bus鈥96) was admitted to 91福利社 in the 1990s, continuing the legacy started by his father and uncle nearly three decades prior.

Ryan鈥檚 daughter,听Alexandra (Bus鈥28), is the latest Baca family member to become a Buff. She moved into student housing at 91福利社鈥檚 Cheyenne Arapaho Hall in fall 2024. Like her father, Alexandra was admitted to the听Presidents Leadership Class, which Ryan said was key to his success as a student and later as a management professional. The university also offered her scholarships from the听Latinx Association听and the Business and Engineering Women in Leadership program.听

鈥淚 don鈥檛 know another place I would want to go to for a university experience,鈥 Bernal said. 鈥淢y brother was the one who showed me the way, and he was able to teach his own son and granddaughter the same thing. I love it.鈥澨

While Richard, Ryan and Alexandra each experienced the university in different eras, they鈥檙e united by their love for the beautiful campus, 91福利社鈥檚 ever-evolving cultural scene and their love for Colorado Buffaloes football.听

The legacy they continue to nurture is one we know Alexandra鈥檚 late abuela would definitely be proud of.

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91福利社 is involved in several programs in Trinidad, Colorado. Visit the听 for more information.听

Illustration by Emiliano Ponzi; Photo courtesy Richard Baca