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By Joe Arney
Photos by Kimberly Coffin (CritMedia, StratComm'18)

Art by Cuauhtémoc Campos

A childhood trek to visit Aztec temples in Mexico was the first time Cuauhtémoc Campos thought about a future in architecture.��

It wasn’t the last.��

Long before the first-year landscape architecture student set foot on the 91������ campus, Campos helped his father design a porch and a patio area for their home. Now, in his environmental design courses, he’s refining those skills and interests to bring his visions to life, from reusing physical space on campus to a design of his name that borrowed from those Aztec ruins that inspired him.��

“Most of the projects we do are hands-on and challenge us to experiment with our creativity,” Campos said. “But also, we do a lot of presentations to prepare us for when we need to talk about our work publicly.”��

He said he hopes to further strengthen his communication skills once the environmental design program becomes fully integrated with the College of Media, Communication and Information. On July 1, Campos and his peers will formally become part of CMCI, at which point the college will rebrand itself as the College of Communication, Media, Design and Information, or CMDI.

“I was a little shocked when I first heard we were becoming part of CMCI,” he said. “But I feel like the resources we’ll have from being part of the college will add more to what we’re able to learn, while hopefully introducing CMCI students to what makes ENVD special.”��

An important charge for Lori Bergen, founding dean of CMCI, was structuring the integration in a way that added value for ENVD students, alumni, faculty and staff without disrupting the cultures of either entity. As a department within the college, environmental design will be able to retain its identity while benefiting from enhanced and expanded services and networks.

“When we created CMCI, we had three concepts that guided our vision—think, innovate and create,” Bergen said. “Now, as we become CMDI, those principles are just as relevant to our identity. If anything, the intensely hands-on nature of an ENVD education reinforces our mission as a college that brings different, but related, disciplines together, to help us bring interdisciplinary insights to increasingly complex problems.”��

��Helping students to take technical, complex designs and be able to tell a story through them—so their clients and the public can appreciate their vision—will be incredibly helpful in their careers."
Azza Kamal
Associate Teaching Professor
Environmental Design

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‘The story we live in’

While both entities value hands-on learning, critical thinking and creativity, at first glance, it may not be immediately obvious how ENVD and its four majors—architecture, environmental product design, landscape architecture, and sustainable planning and urban design—fit into CMCI. However, “when you think about the stories we hear, tell and watch, environmental design becomes another dimension of the story that we live in,” said Stephanie Marchesi, president of WE Communications, a global integrated communications firm.

“Storytelling is verbal, written and visual—but through their environmental designs, these talented individuals are bringing stories to life in 3D,” said Marchesi (Jour’85), who sits on CMCI’s advisory board. “This will be something very defining for the college, because it’s taking storytelling to new dimensions—literally.”����

That’s something faculty in the college are excited to explore in depth.��

“My initial reaction to the news was one of intense joy and excitement over what’s possible,” said Bryan Semaan, chair of CMCI’s information science department. “Design intersects so many different spaces. Environmental design researchers are looking at many of the same problems and topics as people across CMCI and within our disciplinary communities, but they’re operating on a scale of how humans will experience and be shaped by the natural and built environments in ways that are important to a sustainable future.”��

That could be anything from a database that governs an algorithmic system to the impact of a data center on the environment and people who live nearby.��

Elena Sabinson, an assistant professor of environmental design, said an important part of her program’s culture is recognizing and creating things that match the needs of their users. It’s something she works on very closely as director of the Neuro D Lab, which studies how design can trigger innovations that support wellbeing and accessibility to those who are neurodivergent.

“I would say my colleagues in ENVD are interested in bridging those mismatches between the environment and the needs of a user,” she said. “And I think CMCI is already doing a lot of that in its own way, whether it’s documentary or information science or any of those spaces.”��

‘Who needs to learn about argument more?’

Alumni like Christopher Bell (PhDMediaSt’09) are watching to see how the college prepares students for the kinds of challenges he sees at work. Bell, a consultant and president of CreativityPartners LLC, said he’s excited to see student and alumni collaborations going forward, such as social media managers who can raise money and awareness for life-changing products coming out of environmental design.��

“People who believe they are ‘just’ technically focused are the people who need the most instruction in communication,” said Bell, also a member of CMCI’s advisory board and an instructor who teaches courses in screenwriting and cultural studies. “Those are the people who need us the most, because they are making arguments and sending messages.��

“Architecture and city planning are arguments. They’re arguments about what matters, who matters and doesn’t, how we see ourselves in relation to other people, and what is important to spend resources on. So, who needs to learn about argument more than environmental designers?”

��When you think about the stories we hear, tell and watch, environmental design becomes another dimension of the story that we live in.”��
Stephanie Marchesi (Jour’85)
CMCI Advisory Board member

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